The First IWC Boutique in Moscow

The first boutique of the IWC watch manufacture was opened in Berlin House in Moscow in December, 2006.

The president of the company George Kern, the Russian brand manager Michel Cheval and famous Russian actor Gosha Kutsenko cut a ribbon in front of all the guests who visited the event.

Mr. Kutsenko's presence at the event was not occasional. The Swiss company chose the Russian celebrity to become its ambassador in Russia more than two years ago. Everyone interested will see an IWC watch on the actor's wrist. (By the way, Mr. Kutsenko already owns three IWC brand watches).

The gala night of the first IWC boutique's opening was dedicated to IWC timepieces. The models were presented to the guests of Berlin House during a defile at the beginning of the event - every model wore an IWC watch on her wrist. Moreover, the models' outfit precisely expressed the spirit and character of the mechanisms displayed.

For example there was the legendary Da Vinci watch the design of which appeared due to inspiration aroused by the sketch of Leonardo. The chronograph may be rightfully called a real masterpiece of the IWC watch craftsmanship. It was presented by a beautiful lady in a long white tunic of the artist's epoque's style with unique Leonardo da Vinci sketches reflected by the gown.

But the IWC watch creators have been finding inspiration not just in arts. The watches for pilots and divers became an incarnation of two elements - marine and heaven. The IWC Pilot Watch Automatic and Aquatimer Chrono Automatic were presented at the catwalk by the girls dressed in corresponding style.

All the guests of the event had a fine opportunity to see the IWC Ingenieur AMG watch elaborated in the framework of joint project initiated by the IWC and Mercedes-AMG companies. Their partnership was not occasional: both IWC and Mercedes are known for their passion for accuracy and at the same time they are inclined to aristocratic moderation.

The wrist of the model - who had a race helmet in her hands - was embellished by the incarnation of sports luxury - unique Ingenieur AMG watch.

During the final part of the event there was held the lottery with exceptional IWC Pilot Spitfire watch presented as the main prize.